The future of YA (part 1) | changing trends and mainstream books

So this post is coming a little later – and a little different – than I originally intended, but here it is nonetheless!

With this post, I’m starting a series that’s all about the future of YA. Originally, it was just going to be one post, but that ended up being WAY too long, so we’re splitting it up here. I’m always very interested in genre trends, and since becoming more involved in the young adult community within the last few years, I’ve noticed changes even within that short span of time. The market is constantly evolving, perhaps faster than any other age category.

There’s so much to talk about in terms of how the young adult category has changed over the years and how it will continue to change in the future. Today, I’m looking at some of the most popular books in YA, their lasting impact, and how I think this will affect YA going forward.

Of course, I’m no expert, and I’m basing all of this on my own opinions, observations, and the little research I’ve done. Also, this is all from a very US-centric perspective, since, well, that’s what I know about. I’m definitely curious to hear other people’s opinions and experiences with this, too!

However, before we can look into the future of YA, we first need to look into its past…

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A (very) brief history of YA

  • 1942: the publication of Seventeenth Summer by Maureen Daly, widely considered the first “young adult” novel (x)
  • 1960s: the Young Adult Library Services Association coins the term “young adult” to refer to books for teenagers, usually ages 12-18 (x)
  • 1997: the publication of Harry Potter and the Philosopher’s Stone, which led to a massive boom in young adult books and a 21% increase of readership in young people between 2002 and 2008 (x)
  • 2005: the publication of Twilight, prompting a wave of paranormal romance novels  (x)
  • 2008: the publication of The Hunger Games, leading to a rise in dystopian novels for young adults (x)

The young adult category came into being when the age group of “teenager” was just beginning to become a thing, and as that age category has become more and more defined, the category has only grown. Harry Potter, Twilight, and The Hunger Games, widely considered the “big three” of young adult (x), have helped bring YA into the mainstream, and now you can find a YA section in basically every bookstore you visit.

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The Big Three

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Everyone has heard of these books. Regardless of your opinions on any of them, there is no denying that these books have become part of the fabric of pop culture within the last few decades. People who have never even read them know what a Muggle is, or have heard of Team Edward vs. Team Jacob, or know the Mockingjay salute.

In fact, these are some of the only YA books that have truly become mainstream. I’d guess that it would be difficult to find someone who hasn’t at least heard of these three, which is a level of fame that hasn’t been reached by other YA books. Even the ones that are considered extremely popular within the YA community – Percy Jackson, The Mortal Instruments, Throne of Glass, The Fault in Our Stars, etc. – aren’t nearly as recognizable in general popular culture.

(I’m guessing that the successful movie franchises of the Big Three had a major role in this, but that’s another conversation entirely.)

As a result of their popularity, these three have undeniably shaped the landscape of YA. We all know about the boom of paranormal romance books during the Twilight years…

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and, of course, the rise in dystopian YA following The Hunger Games

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I don’t think there were as many books obviously inspired by Harry Potter – as in, I don’t recall an influx in books about kids going to magic school – but I think the formula has had an impact: a multi-book, sequential book series that gets darker over time involving a chosen one (and friends) fighting a bad guy.

(For the record, this is not at all shade to any of these books or their authors. I have read and enjoyed my fair share of them.)

Trends in YA have always been shaped by whatever the Big Book of the day is, since publishers want to publish things that they know will sell, and readers often want more books similar to one they just enjoyed.

However, the last Hunger Games book came out in 2010 – almost a decade ago. While there have certainly been popular YA novels in the meantime, none have reached the level of fame of the Big Three. So what does that mean for trends in YA now?

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Current and future YA trends

Despite the lack of massive, genre-defining YA books in the last few years, there have definitely been some observable trends. A few that I’ve noticed are fairy tale retellings (after books like Cinder and A Court of Thorns and Roses), ensemble heist-like books (after Six of Crows), and books dealing with tough social issues (after The Hate U Give).

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In my opinion, there are two ways of looking at the lack of Big Three-level books.

First: it’s a bad thing. The massive growth of YA over the last few decades has created an oversaturation of the category, making it impossible for any books to break out and become as mainstream as the Big Three, since they will always be buried beneath the ever-growing number of YA books.

Second: it’s a good thing. Without massive books tilting the YA category in one direction, authors are able to spread out and tell more interesting stories. Rather than be constrained by the One Big Trend that everyone is writing about at that time, they have a chance for greater originality.

Personally, I lean toward the latter viewpoint. I don’t view the growth of YA as a bad thing, and it’s exciting to see the wide array of books that are being published these days since we’re not all solely obsessed with dystopia or paranormal anymore.

Still, I’m curious to see if any YA books ever get up to the level of fame and influence as any of the Big Three. And I’m very curious about which books that are popular now are going to stand the test of time…

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YA is going to keep changing. We look back at some of the books that were popular five years ago and roll our eyes at how cliche some of the tropes have become. I’m sure that five years from now, we’re going to be rolling our eyes at the books we’re currently obsessing over.

We might not currently have books that are as big and influential as Harry Potter, Twilight, and The Hunger Games, but the YA market is still shaped by what we read, what we love, and what we talk about. It might seem strange to think about, but those books became popular because people like us – readers who were passionate about the stories they consumed – wouldn’t shut up about them, and we still have the power to influence what we see on the shelves. Now, more than ever, it is important to support the stories we want to see more of – stories of diversity, of change, of the world we want to create. We play a role in creating the culture around us, even if it’s just by screaming about a book that we love on the internet, and when we push for books with more diversity, we make the world a little more inclusive, accepting, and interesting.

But that’s just my opinion.

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I hope this made sense! This is stuff that I really enjoy thinking and talking about, which is part of the reason why this post took me so long – I didn’t want to get it wrong! Honestly, I should’ve studied this in college.

Some other topics I want to explore in other posts about the future of YA: the increase of diversity and #ownvoices, New Adult and the aging of YA, the impact of adaptations, and what I personally want to see more of in YA.

What other topics should I talk about regarding the future of YA? How do you think the Big Three have impacted YA? What trends do you see in YA now and going forward?

x Margaret 

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25 thoughts on “The future of YA (part 1) | changing trends and mainstream books

  1. I have read so many YA books, yet I have not read any of the big 3. I like that we are getting a bigger selection of quality books. Though we have yet to see another HUGE crossover franchise, I think there are many that will be remembered years from now. Especially some of the books dealing with social issues.

    Liked by 1 person

  2. You made some super interesting points, Margaret! I do see some trends pop up here and there – genderbent King Arthur retellings and Anastasia retellings (especially in space) are just a few to name. However, these trends are usually a maximum of 5 and then slide back into oblivion. The books are definitely spreading out, and I definitely haven’t seen the big overreaching trends that I saw back in the day with Twilight and The Hunger Games. I’m definitely liking it a bit more since there is far more of a variety and I don’t have to stick with the genre if it’s not something I really enjoy. Wonderful post! 🙂 Interested to see part 2.

    Liked by 1 person

  3. Great post! When I first started reading ya I started with dystopian books. I read the Selection and Divergent and I was hooked! I have yet to read the Hunger Games, I just don’t have any interest. Great post, I love how there is more diversity in ya and middle grade these days. 💜

    Liked by 1 person

    1. There are definitely some great dystopian books out there 😀 That’s interesting that you’ve never read The Hunger Games, though! I definitely love that there is a ton more diversity among books published nowadays 🙂

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  4. This is a really interesting topic! I definitely want to hear more of what you think on the rise in diversity. One thing I always think about when I hear of #ownvoices novels is what that means for authors who write about cultures/experiences different from their own – are their stories somehow less worthwhile? I can’t say I have any evidence or research on it but I feel it must put pressure on authors that they can’t try to write about things they haven’t personally experienced.

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  5. Margaret, this is such a fantastic and in depth post!! I loved reading through it so much! You bring up so many great points, and I particularly liked the portion where you discussed how there are multiple ways to perceive what the influence of the Big Books can mean the publishing industry. The trends you mentioned in Cinder/ACOTAR, SoC, and THUG have certainly become more popular in the past 2 years give or take. Although this has caused a bit of oversaturation, I like to look on the more positive side of the spectrum, and focus on how this creates more opportunities for unique works to flourish! ❤ ❤

    Liked by 1 person

    1. Thanks so much! 😀 As I’ve been thinking about it more since posting this, I also think that there might be a disconnect between the way publishers view these trends (a good thing in order to sell more books) vs how readers view them (annoying that we get so many similar books). I’m with you that I love the ways that unique books have been able to break out beyond what the current trends lean toward.

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  6. Ahh this is such an interesting post, I love it so much and I’ll be looking forward to this whole series! ❤
    Indeed, I feel like there hasn't been books as "big" as the big three in the past decade, as you've mentioned it, but I feel like so many diverse books have been slowly thriving and I'm really, really happy about it. This gives the opportunity for more unique, different stories to be heard as well and not for one unique "type" of story, such as dystopia, to thrive. I love how we're getting awesome contemporaries, awesome fantasies, awesome science fiction, all different and unique in their own ways too 🙂
    Can't wait to read more of this series! 😀

    Liked by 1 person

    1. Thanks so much, Marie! 💕 I agree that the ride in diverse books has been AMAZING. It definitely allows more more variety in the types of novels that we get to see, across all kinds of genres 😊 I’m looking forward to doing more of these posts too!!

      Liked by 1 person

  7. Oh WOW this is such an interesting, well-written post – I’m in awe 😍 I love how you examined the big Three books of YA and the trends that followed, I definitely agree that they were important and allowed other books to follow. I also think that we should be loud about what kinds of stories we want, especially as diverse YA stories have come up more frequently 🙂

    Liked by 1 person

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  12. Ikram @ Readlogy

    “YA is going to keep changing. We look back at some of the books that were popular five years ago and roll our eyes at how cliche some of the tropes have become. I’m sure that five years from now, we’re going to be rolling our eyes at the books we’re currently obsessing over.”

    Don’t have to wait for five years, I’m currently rolling my eyes at books I loved two years ago. YA trends are going to change and our taste in book also changes depend on the current popular/hype books. I used to used to hyping America Singer until I realized the book is just a dystopian version of the Bachelor, and I never thought I’d like a fantasy-realm books with more mature couples and no soft romance in it like A Court of Thorn and Roses, The Cruel Prince, Girls of Paper and Fire–but here I am.

    This is a great post and I agree with you! Let me read the second part real quick!

    Liked by 1 person

    1. Hah, that’s true! Trends and tastes can change so quickly that books are considered cliche within only a few years of publication. Who knows what’ll be popular within the next few years that will take us completely by surprise…

      Thanks for your comment!!

      Like

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